Brazil’s Méliuz Makes Historic $28.4M Bitcoin Treasury Move, Signaling Institutional Adoption

In a landmark decision, Brazilian fintech firm Méliuz has solidified its position as the country’s first Bitcoin treasury company by acquiring $28.4 million worth of BTC. Chairman Israel Salmen celebrated the move as a historic milestone for both the company and Brazil’s financial sector, with overwhelming shareholder approval. This strategic pivot underscores the growing institutional interest in Bitcoin, as Méliuz embraces cryptocurrency integration. At the time of writing, Bitcoin is trading at 103,943.99 USDT, reflecting the continued momentum of digital assets in global finance.

Brazil’s Méliuz Commits to Bitcoin Treasury Strategy with $28.4M Acquisition

Brazilian fintech firm Méliuz has cemented its position as the country’s first Bitcoin treasury company, acquiring $28.4 million worth of BTC in a strategic pivot toward cryptocurrency integration. Chairman Israel Salmen heralded the move as a "historic day" for both the company and Brazil’s financial sector, with shareholders overwhelmingly approving the transition.

The acquisition signals growing institutional confidence in Bitcoin’s role as a treasury asset. Méliuz’s bold allocation underscores a broader trend of corporations diversifying reserves into digital assets, mirroring strategies pioneered by MicroStrategy and Tesla. Salmen’s public announcement on X amplifies the narrative of Bitcoin’s maturation beyond speculative trading into Core corporate finance.

PlanB Reaffirms $400K Bitcoin Target Amid Market Rally, Analysts Divided

Bitcoin’s surge past $104,000 has reignited bullish sentiment, with pseudonymous analyst PlanB doubling down on his $400,000 price target. The Stock-to-Flow model creator cites a V-shaped recovery from March’s $82,000 lows as evidence of renewed momentum.

While the rally has drawn attention to BTC’s resilience, skepticism persists among some analysts who view the $400K projection as overly optimistic. Market observers note the absence of major exchange-traded inflows or institutional catalysts that typically accompany sustained bull runs.

Bitcoin Pizza Day: 15th Anniversary of Historic Transaction

This Sunday marks the 15th anniversary of Laszlo Hanyecz’s legendary bitcoin pizza transaction, a pivotal moment in cryptocurrency history. On May 22, 2010, Hanyecz offered 10,000 BTC—then worth $42—for two delivered pizzas in what became Bitcoin’s first documented real-world purchase.

Those same bitcoins now represent over $2 billion in value, illustrating Bitcoin’s extraordinary appreciation. "Somebody had to start it off," Hanyecz later remarked about his groundbreaking exchange that demonstrated Bitcoin’s potential as a medium of exchange.

The annual Bitcoin Pizza Day celebration commemorates this seminal event, reminding the crypto community of Bitcoin’s humble beginnings and remarkable evolution from pizza money to institutional asset.

eToro CEO Reveals $5 Bitcoin Buy and $50M Exit – Here’s the Wild Story

eToro CEO Yoni Assia disclosed a bold early bet on Bitcoin, purchasing the cryptocurrency at $5 and later exiting with a $50 million profit. The move, made in the early 2010s, predated widespread crypto adoption. Assia shared the story during a CNBC interview, highlighting eToro’s foresight amid boardroom skepticism. "Bitcoin is not our business," the board initially argued.

Now valued at $5.5 billion, eToro boasts over 130 crypto assets and is positioning itself for Gen Z’s $140 trillion wealth transfer. The firm’s Nasdaq IPO ambitions and fintech strategy set it apart from competitors like Robinhood.

Panama City Mayor Hints at Bitcoin Reserve After Meeting with El Salvador Advisors

Panama City Mayor Mayer Mizrachi sparked speculation about a potential Bitcoin reserve following a cryptic social media post. The message, simply stating "Bitcoin reserve," came hours after Mizrachi met with Max Keiser and Stacy Herbert—key architects of El Salvador’s groundbreaking Bitcoin policy.

El Salvador’s aggressive Bitcoin accumulation strategy has amassed 6,178 BTC ($644 million) in national reserves as of May 15. While details of the Panama meeting remain confidential, the timing suggests Bitcoin reserves dominated the agenda. Keiser serves as President Bukele’s Bitcoin advisor while Herbert leads the country’s Bitcoin Office.